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Jumpcut remix strategy3/22/2023 ![]() ![]() ![]() This enables brands to show targeted advertisements or other location-related content. Youku is perfect for magnifying your brand in the eyes of the Chinese audience because the China video site also has an online viewing analytics tool, which enables you to identify your audience by providing users’ information like demographics, browser usage, language and location. Brands such as Burberry, Louis Vuitton and Cartier all have official Youku channels to share promotional videos of their new collections. In China, because users have no access to YouTube, brands have taken to using Youku to engage with their audience – this online platform allows their users to search, view and share video content through various devices. Youku – the Best China Video Site for Your Brand It is estimated to occupy about 60 – 70% of the total online video market in China.īesides deals with Disney, Warner Bros, Paramount, Fox and other huge Hollywood companies, Youku’s main drivers for growth online are its ability to find and generate timely events coverage as well as facilitating the sharing of user-generated content. As of March 2018, according to DMR Stats, it has more than 580 million users, 1.18 billion video views, about 150 million daily active users and more than 4,000 videos uploaded. Youku Tudou, or Youku in short, the best loved China video site, has seen very strong growth in the country, with almost a 20-fold increase in its daily video views and daily unique visitors since its official launch in December 2006. ![]()
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